Food traceability app for food manufacturer, food wholesale, food shipping import/export, food vendors.
Food traceability app for food manufacturer, food wholesale, food shipping import/export, food vendors.

Food traceability app


Food traceability app for food manufacturer, food wholesale, food shipping import/export, food vendors.

Food Traceability: preventing food fraud and ineffective product recalls

With today’s complex food supply chain caused by changing industry processes and the consumer demand for foreign foods, tracing products effectively is more critical than ever for food safety and quality, and more challenging. However, the industry is struggling to find an effective traceability system that would keep up with high production speeds. Flexible and modular traceability technology can solve this problem and help food manufacturers improve their processes, supply chain efficiency, emergency recall plan, without becoming a burden for production efficiency

Need more specific information on traceability solutions for your packaging line?

Request information now

On this page you will find more information about:

Webcast: How to ensure the quality and safety of baby food

Are you well-equipped already and able to provide an image of every single product that leaves your production plant? Are you ensuring a frictionless foreign object detection to handle well each of your customer complaints?
Could you track the smallest individual pack of milk powder along each stage of the production process, and all the way to the store?
Is the filling of your containers consistently accurate and precise? Do you always give the customers exactly what they pay for?

Yes? Great!
No? Let us help you with your challenges.

Learn more

What is food traceability?

Food traceability refers to the systems that trace the flow of food through the food supply chain, including through production, processing, and distribution, and make it possible to locate a product at any stage of the food supply chain. Food traceability is important for a variety of reasons. The affected stakeholders are:

  • Public safety – As an anti-counterfeiting measure for products, Food traceability reduces food fraud, which poses a risk to the public. It also allows for quick and efficient product recall, reducing the impact that contaminated food products can have on public health.
  • Manufacturers – Tracing food products helps businesses manage emergency recall situations, reduce their liability, and improve consumers’ confidence in their brand. An adequate system that transmits accurate, consistent and complete product information can also decrease operating costs and augment productivity.
  • Food supply chain - The supply chain benefits from food traceability because it makes the process more efficient, improves cash flow, and reduces waste.
  • Consumers – Food traceability gives consumers confidence in the products they enjoy by letting them know its origins and components. It also minimises the risk of buying a fraudulent product, labelled under your brand name.

The benefits of food traceability during recalls

When a food risk is identified, it is important that authorities and businesses are able to trace the risk to its source so that they can prevent the affected products from being sold to consumers. Food traceability minimises disruption to trade by facilitating targeted product recalls and allowing brands to provide consumers with accurate information. During a product recall, the contaminated products are quickly located based on a serial number or batch number. With an effective traceability system in place, they can also be traced back through the food supply chain to figure out where the problem originated.

When it comes to emergency food product recalls, food traceability helps in the following ways:

  • Preparation – Traceability provides businesses with a clear view of the supply chain, making it easier to plan for an emergency recall situation.
  • Response – In the case of a recall, traceability improves the reaction of all parties because it's easier and quicker to locate the affected products.
  • Recovery – While recovering after a food recall, implementation of an effective food traceability system increases consumer confidence and helps the brand rebuild its reputation.
  • Prevention – Traceability makes it easier to identify where the problem occurred and to prevent it from happening again.

Would you like to learn how to implement an effective food traceability system, customised to the requirements of your specific application?

Contact Us

Scanning a packaging barcode to detect food fraud

Food fraud risks and losses

Food fraud is a global issue that affects all consumers. It endangers their health by contaminating food products and sidestepping health and safety regulations. As food supply chains become more complex, for example, by using more ingredients and crossing the supply chains of multiple countries, the potential for food fraud increases. The World Health Organization estimates that 600 million people globally suffer from a foodborne disease as a result of consuming a contaminated product. In addition to being a safety issue, food fraud is estimated to cost the global food industry over $50 billion each year.

Common Types of Food Fraud

Not all food fraud is the same, but it is all potentially dangerous. The most common kinds of food fraud are:






With food fraud rising at an alarming speed, governments and food manufacturers alike start recognising the benefits and developing own Track and Trace systems. The global seafood industry, for instance, is now looking to create an adequate traceability scheme to prevent illegally sourced fish from entering seafood markets. To achieve this, an interoperable electronic system will trace the movement of fish through all supply chain touchpoints, from landing to retail.

Food traceability requirements

Since the traceability of food products is so critical, their traceability system must be accurate and complete. A food traceability system should be able to identify where a food product and its components were manufactured, packaged, and stocked, meaning that every stop on the supply chain has to get involved.

Today, food manufacturers are expected to be able to:

  • Account for the origins and destinations of every product, including by weight of raw materials.
  • Account for which material ended up in which finished product.
  • Account for later production lots that contain products from earlier production lots.
  • Make sure that the product packaging has unique lot numbers.
  • Make sure that in the case of a food safety complaint, within four hours, the manufacturer can trace that product back to its ingredients and know where the rest of the ingredients went.

Additionally, a food traceability system must record and be able to identify information such as: raw materials, additives, ingredients, volume, quantity, weight, dimensions and expiry date.

Manufacturers must label products with unique identification codes that contain this information.

Additional regulations apply to specific sectors of food products, such as beef, seafood, honey, and olive oil. These foods are often targeted for food fraud, so the requirements are intended to help consumers verify the authenticity and origins of products.

There are also unique traceability rules for genetically modified organisms (GMOs) to ensure that the GM content of a product can be traced. Accurate labelling must be used so that consumers can make informed choices about whether or not to buy genetically modified products.

Is food traceability legally required?

Within the European Union, the General Food Law Regulation has established criteria for making sure that only safe food products make it onto the market. This includes the EU’s General Food Law of 2002, which made traceability mandatory for all food and animal feed businesses. Businesses must be able to identify their products‘ origins and destinations and make this information available to authorities.

In the United States, two main FDA regulations deal with food traceability: the Bioterrorism Act of 2002 and the Food Safety Modernization Act of 2011 (FSMA).

The Bioterrorism Act requires that each facility along the food supply chain be able to identify where a product came from as well as where it is going next, in what is called a “one step forward, one step back” traceability requirement.

The FSMA was introduced to expand upon the Bioterrorism Act by mandating the establishment and implementation of food safety systems in food supply chain facilities. This includes measures to prevent food product emergencies and a recall plan.

What is a food traceability system?

Traceability in the food industry is achieved through a Track and Trace system that includes a hardware solution and an appropriate IT infrastructure to enable product data transfer. In essence, product traceability rests on the following pillars:

  • data generation,
  • encoding,
  • tracing and
  • data management.

A traceability system is often implemented to enable anti-counterfeiting protection of products through securing product packaging. It provides a significant competitive advantage by minimising the instances of mislabelling and therefore enhancing customer trust and loyalty. But just as importantly, an effective traceability system enables agile and efficient recall management, more control over a stock situation and enhanced production control.

Serialisation in the Food Industry

Serialisation of food products means assigning unique codes to food products. Serialisation makes it easier for both retailers and consumers to identify and track original products, increasing consumer confidence.

Some countries, including South Korea, are starting to include serialisation codes on food packaging. This enables manufacturers, retailers, and consumers to trace products easily from their origin, through the food supply chain, all the way to sale. It is predicted that serialisation in the food industry will increase within the next few years to minimise the impact of food scandals and to increase consumer safety and brand transparency.

Traceability Barcode for Fresh Fruits
Scanning a barcode of a logistics unit

Aggregation in the Food Industry

Aggregation is an integral part of traceability in the food industry because it gives every step in the food supply chain the same information, making sure that there is only one source of truth. It allows food manufacturers to trace their products from production by maintaining parent-child relationships between the levels of food packaging. Here’s how it works:

  • Beginning at the most basic level of packaging (retail packaging), a product is assigned a serialisation code.
  • As packages are combined in the next level of packaging (up to shipping boxes and pallets), the serial codes are aggregated into a new code label for that packaging. This creates the so-called parent-child relationship, in which each individual package is assigned to a higher packaging unit.
  • Each participant in the food supply chain, from the manufacturer to the distributor, receives the serialisation information from the previous step and registers the receipt of goods in the system.
  • Each data aggregate is recorded in a database before it moves on to the next step in the supply chain.
Aggregation Food according to the parent-child principle

Food Traceability System Hardware

A hardware solution can consist of different OEM modules to be integrated into an existing packaging line equipment. OEM hardware is flexible, and so it can be adapted to a variety of different products and packaging formats, and it also saves space on the production floor. In its basic form, an OEM solution can consist of separate modules, such as coding, inspection and verification components that can be built into an already existing packaging equipment.

Track and Trace OEM hardware components
Track and Trace: OEM component VIO3 camera

TQS-VIO3 camera for layer-by-layer reading of full surface data at case-packing level

Track and Trace: OEM component thermal transfer printer

Thermal transfer printer (TTO) for shipment carton labels

Track and Trace: OEM component VIO S camera

TQS-VIO S verifies shipment carton labels

Track and Trace: OEM component wireless handheld scanner

Wireless handheld scanner incl. integrated control panel with industrial scale thermal transfer printer for labels

Food Traceability System IT Architecture

Traceability IT architecture should be designed to streamline traceability data exchange internally (i.e. on the company level) and externally (i. e. between supply chain partners). A traceability system makes sure that all parties along the food supply chain, have the same information about the products. Food traceability enables food manufacturers to track a product or batch as it moves between processing, storage, and distribution, with new information recorded at each stage of the product flow.

As ingredients and products come from suppliers and are processed and distributed, a traceability system records and traces their path. It should include procedures for identifying producers, suppliers, distributors, and products. Additionally, the system can gather and record information about product ingredients, quality, origins, quantity, and labels.

Need more specific information on traceability solutions for your packaging line?

Request free consultation

Find your suitable Track & Trace Solution




User-friendly serialisation for use in small spaces

TQS-SP flat boxes

TQS-SP flat boxes

Serialisation solution for non erected cartons



Serialisation and weight inspection – customised for your needs

TQS-HC-A with Tamper-Evident

TQS-HC-A with Tamper-Evident

Serialisation, weight inspection, and Tamper-Evident labels for your product safety

TQS-HC-A with Tamper-Evident and Vignette Labeler

TQS-HC-A with Tamper-Evident and Vignette Labeler

The most compact all-in-one serialisation machine in the world



Simple aggregation of sets/bundles – flexible and format-independent



The perfect semi-automatic aggregation



Auxiliary code printing and ultrafast all round inspection of bottles and vials



Reliable 360° inspection for semi-automatic aggregation



Serialisation for bottles and vials

TQS Integration solutions

TQS Integration solutions

TQS for direct integration of OEM components

Fighting food fraud together

With TQS, we provide flexible and scalable Track and Trace solutions for a diverse range of products and packaging formats. All TQS systems include advanced features to serialise and enable anti-counterfeit protection of food packaging without imposing an additional burden on production efficiency. Ease of operation and user-friendly design are at the core of TQS solutions.


  • The modular and scalable design of TQS solutions offers flexibility to fulfil individual application requirements and integrate only those components that are necessary to meet specific serialisation and aggregation goals.
  • Supports high production speeds of up to 500 pcs/min to make sure that Track and Trace implementation won’t slow down your manufacturing efficiency.
  • Space-saving direct integration of machine components into machines of third-party manufacturers is especially beneficial for production facilities with less space.
  • Ability to incorporate large data sets into a compact DataMatrix carrier to save space on the package (according to Russian compliance requirements).
  • Sophisticated technology with simplified user interface and reduced operational complexity.

Why traceability is essential for the food and beverage industry

Author: Chris Williamson
Categories: Food and Beverage, Sage X3
March 30, 2017

Food traceability

Traceability processes ensure that foods are traced and tracked throughout the supply chain.

Traceability is vitally important for food safety as well as operational efficiency. When it comes to the food and beverage industry, it’s all about connecting the dots.

Traceability refers to the functions that trace the flow of foods throughout the production, processing and distribution stages. With traceability, it’s possible to locate a product at any stage of the food chain and within the supply chain.

There are a number of reasons why traceability is an essential goal for the food and beverage industry. Because of its essential role in maintaining food safety, traceability requires producers to have sound, integrated systems in place to ensure effective controls, both in day-to-day operations but also in the case of a contamination or other safety issue.

Traceability components

Traceability consists of two distinct components: tracking and tracing. Tracing creates a history of a product’s navigation throughout the entire food chain. Whether for a single unit or a batch, the tracing history provides information about the product’s origin and its movements forward.

By contrast, tracking is the ability to pinpoint the destination of a particular product, following its path through the food chain from the point of manufacturing to the final point of sale or point of consumption. Like tracing, the tracking can follow an individual unit or a batch.

Put another way, tracing looks backward to a product’s origin while tracking looks forward to its destination.

Food traceability software

Traceability can be applied to batches or individual items, critical specificity when a food safety issue occurs.

Relevance to food safety

As the food supply chain becomes more complex and more global in scope, the importance of traceability is greater than ever. Added complexity means that you must have a system and process in place in case a food safety issue occurs. If it does, traceability will help you pinpoint the source of the issue and the scope of any potential incident.

With a good traceability product, your food company can be prepared in the case of a potential issue, with visibility and transparency throughout the food chain. When an incident occurs, traceability allows for a prompt response, providing for diagnosis and mitigation.

Traceability also helps food processors, and in some cases entire industries, to recover faster, restoring public confidence in the product, company, industry, and food supply. Finally, traceability plays an important role in future preventative measures that are put in place after an incident.

Food traceability system needs

Traceability comes down to systems that can meet the needs of an increasingly dynamic food chain. Processes need to be standardized among producers, suppliers, and distributors so that, in the case of an issue, traceability can be a powerful asset in the diagnosis and recovery efforts.

To work effectively, your traceability system needs to be verifiable, results-oriented, cost-effective and applied consistently and fairly.

At NexTec, we work closely with food and beverage processors to provide the technology expertise and guidance needed to ensure traceability, food safety, compliance with regulatory guidelines and confidence throughout the food chain.

With extensive experience and knowledge of the strengths and features of multiple food distribution software tools, NexTec consultants work closely with our customers to find the right solutions. Download the NexTec Food Brochure to learn more about how NexTec and Sage X3 can help create a traceability system that integrates processes, systems and processes.


Fresh produce traceability app for fruit, vegetable
Fresh produce traceability app for fruit, vegetable


farmsoft delivers opportunities to reduce waste during the packing, processing, storage, and distribution phases.  By enforcing best practices, FIFO (when practical), inventory expiry monitoring, and easy stock takes - your company has every opportunity to minimize waste and maximize profit.  From bar-code managed inventory, inventory labeling, to 3D pallet storage, farmsoft delivers on reduced waste.   Checkout best practices for handling perishable inventory....

Post harvest app.



You choose which features you want from farmsoft to bring maximum benefits to your business.  Here are some various processes used by farmsoft clients:
* Receive & label inventory
* Sort, grade, wash, pack, and label finished goods
* Sell fresh produce by invoice

fresh produce traceability app

There are currently more than one billion smartphones in use across the world – and that figure is projected to double by 2015. As the use of “smart” mobile devices continues to grow, apps have become an incredibly effective way of providing information and resources to a wide audience.  farmsoft provides access to food traceability information directly from smartphones, tablets, and PC's.  Essential traceability information can be accessed at any place in the fresh produce supply chain.


An increase in smartphone use happens to coincide with the growth of a consumer demand for more sustainable food – “organic,” “locally grown,” “seasonal,” and “pesticide-free” are becoming more and more common in the vernacular of food sales. In the United States alone, annual sales of organic foods and beverages grew from US$6 billion in 2000 to US$26.7 billion in 2010. And there are nearly three times as many farmers markets in the United States today as there were in 2000.

It’s no surprise, then, that there are lots of apps for those interested in eating more healthful food, wasting less food, finding sustainable sources of seafood, or buying seasonally. These 23 apps for mobile devices and tablets are helping eaters, producers, advocates, and activists lead less wasteful and more environmentally sustainable, healthy, and delicious lives......

Electronic Labeling For Food Traceability And Fresh Produce Integrity

Fresh Produce Traceability app
Fresh Produce Traceability app

Fresh Produce Traceability app

The year 2018 saw North America reeling under multiple E.coli outbreaks, with the Center for Disease Control and Prevention issuing a blanket warning against consuming the suspected source — romaine lettuce. The agency along with the Food and Drug Administration struggled to pinpoint the source for the outbreak. Similar outbreaks of foodborne illnesses like Vibrio parahaemolyticus and Salmonella have also littered the past year affecting hundreds of people. Foodborne illnesses cause millions of dollars worth in losses from recalls, loss in sales and damage to brand reputation. Money needs to also be spent on notifying retailers, regulatory bodies and storing or disposing of affected products and government fines.

So, what steps are the government agencies and enterprises taking to reduce the impact of such outbreaks in the future? The CDC and FDA are encouraging labels on susceptible fresh produce which clearly state the origin of the product as well as when it was harvested so that consumers can take a more informed decision while purchasing. In fact, product labels can go a long way in boosting food safety and accurately locating the ground zero for outbreaks. With digitization gaining momentum everywhere, electronic packaging and labeling solutions are the key to delivering consistent and reliable data of each product’s journey from farm to shelves.

Simplifying Complex Food Systems with Reliable Data

Food systems are highly complex. A restaurant may have bought tomatoes from multiple distributors, who themselves may have repackaged their products after sourcing them from a variety of farms. We can see how it becomes a challenge to trace the origins of each item back to its source. It is thus important to link all the diverse participants within a supply chain. Reliable and consistent data is the indispensable factor that decides the integrity of food quality and helps quickly locate the ground zero during recall situations.

Fresh produce traceability app
Fresh produce traceability app

The challenge presents itself in the collection, management and analysis of such a large amount of data without suffering any damage to its quality. Much of this data is maintained by distributors in their respective PIMs, but they are neither in congruence with each other nor exposed to the end consumer. But technology has advanced in leaps and bounds making it possible to transform everyday items, even fresh produce into active and intelligent objects. Bringing electronic labeling solutions and cloud computing into the fold makes it simpler to record each and every event occurring to a product. Digital tags (RFID, NFC, QR codes, data matrix codes, barcodes) on packaging and labels can be used as the medium to link fresh produce to the internet, essentially giving them a unique identity or digital twin that is capable of collecting and relaying information about itself (origins, current location, previous stops in the supply chain etc.). Thus, by converting fresh produce and all food products into connected smart products and bringing all partners within the supply chain into a shared system to maintain integrity, the end result on the shelf will be capable of accurately describing its journey to a potential buyer.

Minimizing Impact of Contaminated Food with Traceability

With certain fresh produce, foodborne illnesses are unavoidable. The least we can do is to look for innovative solutions in order to contain their spread and minimize their impact. The detective work that goes into identifying the source farms for the outbreak of foodborne illness is exhaustive and time consuming. By the time government officials figure out the origin, the contaminated produce has already covered a lot of ground and affected hundreds of people. Entire supplies of the suspected produce gets halted resulting in severe losses and prices of similar produce shooting up. Brands associated with the produce take a hit to their reputation.

But fresh produce powered by electronic labels can show exactly which farm or distributor it has traveled from via it’s digital twin on the web. With a far more uncluttered food supply chain to sieve through, the investigative tasks for regulators becomes much more simpler. Product recalls become more straightforward by targeting only the suspected farms, instead of banning the supply of the entire range of the produce. Traceability is thus the key to tackling and understanding the causes for such frequent outbreaks.

But better management of foodborne illnesses is just one of the advantages of going digital.

Increased Visibility means fewer mishaps down the Supply Chain

Retailers, distributors, manufacturers and farmers can all benefit hugely from smart packaging and electronic labels. The digital transformation of very complex supply chains afford more transparency into all events that are a part of it and make available data of higher quality to work with. From producers to distributors, packaging companies and retailers, each participant can know the exact actions of a particular item within the supply chain. When you have a complete and accurate record of each product’s journey at both SKU and batch levels from all active participants, processes that focus on narrowing down sources for inadequacies or anomalies in events of a product recall situation become faster and simpler — more powerful.

Enterprises can keep track of harvest dates and accordingly plan logistics to ship items to locations depending on their freshness. A digital record via the digital twin of each item on the web enables far better stock keeping. These digital twins ensure that store employees are alerted to produce that are nearing their expiry dates or use-by dates . With a clearer view of items in their inventory that might soon be going bad, companies can plan for and take definite stems in offloading these items through multiple channels; for example sell them at cheaper rates or donate them to food banks.

Product Data is equally valuable to Consumers and Enterprises

Fresh produce traceability app
Fresh produce traceability app

It is not just enterprises who benefit from traceability and the expanded product information afforded by electronic labels. Consumers today are looking for more than an ingredient list on product labels. They want to know use-by and expiry dates, ingredients, allergen information, instructions for storage and preparation, advisory and warning statements, country of origin and much more. Savvy consumers are conscious of how their lifestyle choices and purchase decisions impact the world. Not only are they more aware of environmental and social issues, they want each aspect of their lives to contribute to the betterment of the world. This involves their purchase decisions being more responsible, sustainable and ethical. Brands would be unwise to ignore this shift in mindset and would do well to deliver more visibility into their products to build richer relations with their customers.

But there is only so much that the physical surface of a product can manage to cram into its limited confines! But the digital space is not bound by such confines. It can contain an endless amount of data, can capture and store changes in real time, distribute relevant data into multiple channels as deemed necessary and enable a user friendly interface to display the data, reducing unnecessary confusion caused by overcrowded text on product labels.

Electronic labels leverage the universal presence of smartphone technology in our daily lives to enable access to expanded product information at the point of consideration for a sale. Not only can brands utilize e-labels for the purposes of ensuring higher consumer transparency, it could be an opportunity for some innovation in packaging and branding. Smart packaging and interactive product labels can lead to a more personalized, interesting and fun shopping experience for richer, smarter and thoughtful customer engagement and experiences.

Electronic labels can reinvent smaller enterprises and farmers

There are plenty of smaller enterprises that pride over their organic produce. Fresh produce from such farms generally do not carry any outer packaging, save for a tiny sticker. These enterprises can capitalize on these tiny stickers to deliver rich content to their consumers. A single data matrix code on a sticker can elevate a orange into a connect smart product. Scanning its sticker will tell the potential buyer how and where the single orange was grown, the date it was harvested, temperature and storage conditions it was under as well as the locations it has passed through before reaching a local supermarket. It can carry information verifying its organic nature and lack of any bio-engineered content through certifications. Electronic labels can help smaller enterprises and farmers re-imagine their business practices by appealing to a more technologically savvy market base.

And that is not all that a simple data matrix code can do. Its traceability feature will also help smaller enterprises come onto a shared system of collaborators in events of contaminated and poisoned food circulating the market.

It is the responsibility of every enterprise which works to grow and distribute food, to ensure a bountiful supply of safe and fresh produce to the mass. Meshing the digital and physical world is the key to securing the integrity of the fresh food supply chain.

Unique cloud-based system

Kenya: National Horticulture Traceability System launched

The Ministry of Agriculture, Livestock, and Fisheries (MOALF) through Horticultural Crops Directorate (HCD) of Agriculture and Food Authority (AFA), the Kenya Agriculture and Livestock Research Organization (KALRO) in collaboration with the horticulture exporters Associations of Kenya (FPEAK and KFC) and the United States Agency for International Development (USAID, through its Kenya Agricultural Value chain Enterprise (KAVES) project; have developed an online National Horticulture Traceability System (HTS).

The cloud-based system is unique to Kenya and will make it possible for any shipment that does not comply with market standards on arrival in the export market to be traced back to source, and remedial action taken immediately.

The system was developed to increase transparency and accountability in horticultural supply chains in response to recent challenges faced by the industry in complying with EU and international food safety requirements. These include lack of a national traceability system for horticulture produce; frequent interceptions of exports due to excessive pesticide maximum residue levels; and the presence of regulated pests in export consignments. These challenges pose a threat to the competitiveness of Kenyan horticulture exports, which are currently valued at KES 90 billion (USD 888 million) annually with 80 percent going to EU markets.

Fresh produce traceability app
Fresh produce traceability app

Fresh produce traceability app

The National Horticulture Traceability System has been developed over the last 18 months through a pilot phase involving 12 export companies and 1,460 smallholders growing beans and peas in 10 countries. The system has three main components: a mobile app for registering farmers and capturing routine farm operations and agronomic practices; a web reporting portal for sharing information among stakeholders; and a barcode and Quick Reference (QR) code printing module.

The HTS is customized for Kenya’s smallholder-based export industry and can accommodate up to one million farmers. The HTS has the capacity to identify the exact source of a shipment through its GPS coordinates, and generate online production and handling reports required by the market. Deployment of the HTS will increase market confidence and safeguard more than 2.5 million smallholder farmers and workers involved in export horticulture. The system will increase the competitiveness of Kenyan horticulture exports through enhanced transparency in the supply chain. It will facilitate a rapid response to food safety risks by providing the capacity to identify, isolate, and rectify non-compliant producers; and expedite responses to pest and disease early warning alerts by locating affected areas.

The HTS system will place Kenya at the leading edge of countries supplying the EU market with horticultural crops.

The National Horticulture Traceability System was launched Thursday September 8, 2016 at the KALRO National Agriculture Research Laboratories (NARL). The launch was officiated by the Cabinet Secretary, Ministry of Agriculture Livestock and Fisheries, Hon. Willy Bett and the USAID Assistant to the Administrator Bureau of Food Security, Beth Dunford.

For more information:


The Managing Director- Horticultural Crops Directorate

The Director General- Agriculture and Food Authority (AFA)

Freshliance brings out new product

Cloud-based temperature tracking system improves product traceability

Recently, Freshliance brought out a new product: a cloud-based real time temperature tracking system. Compared to similar temperature recording systems on the market, this product's special feature is that it can improve the traceability, and record the temperatures for more than one year. This means that the transportation record can be traced back even further.

Cloud-based real time temperature tracking system

Real time temperature tracking system improves traceability

By using this cloud-based temperature tracking system, the customer can follow the transport in real time with the app or on the website, and exactly know its location. Freshliance has developed this product based on the requirements of its foreign customers. After solving its server problems, it has now started to sell in China as well.

Fresh produce traceability app
Fresh produce traceability app

Cloud-based real time temperature tracking system

Currently, Freshliance has a server in Europe. In the future, it will also have a Chinese and an English system for the Chinese and foreign market. For the international promotion of its cloud-based real time temperature tracking system, Freshliance will attend the American PMA Fresh Summit in New Orleans, and the German Anuga Fair in Cologne, where they hope to find more partners

From 19-21 October, Freshliance will be at stand 4704 of the PMA Fresh Summit in New Orleans. They will attend the Anuga Fair in Cologne from 7-11 October at stand 024a in exhibition hall 4.1A.

Kevin Wu (Marketing Director)


Indian app promises to track and trace fruit & veg

A new app is promising to provide all the information you may need with a few taps on your phone. FarmLink, an Indian fruit and vegetable supply and chain company, will soon be launching an app called FarmTrace that will trace a product from the farm to the consumer. With a seed stage funding of Rs 200 million (2.5 mln euros) from its parent company last year, Pioneering Ventures and Syngenta, the agri-tech company intends to expand its geographical reach, strengthen its technology and contribute to the supply chain.

The FarmTrace app would help a consumer locate the store where they can find the right food and also get to know the location where it was grown and the nutritional factors that made it.

Founded in 2014, the agri-tech start-up obtains the fruits and vegetables directly from farmers through a network of collection and service centres. The produce is then delivered to established retail stores, hotels, cafes, e-commerce platforms, among others.

But the company is now going one step further by deploying a B2C consumer traceability app that can track the product from farm to shelf, allowing customers and consumers to get a transparent insight into when, where, and how the food was grown. reports how in the final stages of making FarmTrace, the app is available to all Android and iOS users.

While the app is currently available, the company says it is going through a phase of testing at Hosur in Bangalore and they expect to launch it in June. The pilot launch will be in Bangalore and will be subsequently available across states in India at a later stage.

Migros implements TE-FOOD for blockchain based food traceability

Migros, a retailer in Switzerland, implements TE-FOOD’s blockchain based traceability system for its fresh fruits & vegetables supply chains. The project provides an interesting case for food traceability, and aims to deliver significant value for Migros and its supply chain partners.

Although a growing number of food companies are launching traceability projects, many of them focus only on the marketing advantages by providing transparent food information to their consumers. However, food traceability can provide more value from easier product recalls to improved supply chain control.

Migros wants to achieve deeper supply chain insights to optimize its processes. Supply chain optimization can lead to quicker distribution and reduced food waste, which is also part of the European Food Safety Authority’s (EFSA) initiatives for the next years.

Fresh food suppliers of Migros already had the possibility to communicate traceability data from their legacy systems (ERP, Farm management) to Migros through a GS1 standards based API (EPCIS). Now this data collection method was extended to a B2B mobile app, a web app, and file upload possibility - with the assistance of TE-FOOD.

Traceability data, which is sent by the suppliers, is automatically transformed to GS1’s Electronic Product Code Information Services (EPCIS) format, and sent to Migros’ own EPCIS system. The system is aimed to be used internally, opening it up towards consumers is outside of the current project’s scope.

For more information:
Marton Ven

Fresh produce traceability app
Fresh produce traceability app



Producepak food manufacturing app

Read more
Read more
Read more
Read more
Read more
Read more
Read more
Read more
Read more
Read more
Read more

Producepak provides a simple solution for food manufacturers, processors, food packers, fresh produce packers, pack-houses, fruit & vegetable packers, and food packers. Producepak concentrates on food safety, food inventory control, food expiry management, first in first out stock rotation, food order management, food production management in batches, food shipping & sales, food export / import. Use the Producepak Quality Control module to improve food safety, or turn on a simple food safety checklist to ensure consistent quality food packing and production.

Producepak food manufacturing app is a simple to use solution for buying, and selling food inventory, fresh produce, seafood, meats, and flowers. The traceability built into Producepak provides instant recalls, accurate food traceability, and easy to produce audits, and mock audits. Producepak provides tools to pack food, fresh produce, flowers, and hops. You can use Producepak for food manufacturing, configure the bill of materials for each food product line you manufacture, and manage the food manufacturing process by projecting required raw ingredients requirements and scheduling batches and purchase orders for raw food manufacturing processes. Accurate fresh produce inventory management reduces waste through better FIFO stock rotation, stock-takes, and inventory alerts.

Increase the efficiency of food inventory using options like scanning incoming bar-codes to reduce data entry & errors. Guarantee food quality with quality control testing systems. Customer feedback management, supplier quality, customer qulity standards.

Producepak food manufacturing app can project required inventory (and shortages), schedule orders to be packed in batches , automatic alerts to production line managers, inventory teams telling them which inventory needs to be moved to which production line; guarantees the correct product and quantity is packed on time. Shipping teams are guided through the dispatch process from picking using a phone or tablet (optional bar-code scanning), automatic picking, thru bill of lading, invoice, and automatic shipping notifications for customers, transport, and sales teams. Automatic generation of food labels, bill of lading, invoice, picking documents and more; reduces administrative burden. Easy audit & recall systems reduces compliance costs.